Elixir - Specialized Peptide Food from Pup Planet

Pup Planet Elixir Specialised Peptide Food is a grain-free dry dog food range built around hydrolysed protein recipes. Each formula uses a Freshtrusion HDP-style process, where fresh meat or fish ingredients are cooked with a natural enzyme to break proteins down into smaller peptides for a gentle, digestible dry food option.

The Elixir range includes five targeted recipes: Digestive Care, Weight & Joint Care, Coat & Skin Care, Dental Care and Hypoallergenic Healthy Living. It may suit dogs whose owners are looking for a grain-free kibble with hydrolysed turkey, salmon or white fish proteins. If your dog needs a veterinary diet, has a diagnosed allergy, or is on an elimination trial, please check suitability with your vet before feeding.

• Hydrolysed protein recipes using turkey, salmon or white fish depending on the selected formula.
• Grain-free recipes; all listed formulas contain potato and/or sweet potato.
• Dry kibble format available in 1.5kg, 10kg and 100g sample options, subject to variant availability.
• Targeted recipe choices for digestion, weight and joints, coat and skin, dental care, or general healthy living.
• No chicken ingredients found in the verified formula compositions.

Composition by formula

Digestive Care: Freshly prepared hydrolysed turkey (26%), sweet potato, potato, hydrolysed dried turkey (11.5%), turkey fat (9%), pea protein, lignocellulose (2.5%), hydrolysed turkey gravy (2.5%), minerals, dried yeast (Saccharomyces cerevisiae) (0.7%), dried marigold (source of lutein).

Weight & Joint Care: Freshly prepared hydrolysed white fish (26%), potato, hydrolysed dried white fish (11.5%), pea protein, sweet potato, salmon oil (5.5%), lignocellulose (5.5%), beet pulp (4%), pea fibre (4%), hydrolysed salmon gravy (2.5%), minerals, green lipped mussel (0.3%), marigold (source of lutein).

Coat & Skin Care: Freshly prepared hydrolysed salmon (35%), potato, sweet potato, hydrolysed dried white fish (14%), salmon oil (4%), beet pulp, soya oil (3%), hydrolysed salmon gravy (2.5%), minerals, dried algae (Schizochytrium sp.) (0.2%), borage oil (0.2%), marigold (source of lutein).

Dental Care: Freshly prepared hydrolysed turkey (29.5%), sweet potato, potato, hydrolysed dried salmon (12.5%), turkey fat (8%), beet pulp, cellulose (2.5%), hydrolysed turkey gravy (2%), Plaque Defence™ 2% (sodium hexametaphosphate 6,150mg/kg, seaweed 0.6%, peppermint 0.4%, cranberry 0.2%, green tea extract 0.2%), minerals, dried marigold (source of lutein), fructooligosaccharides (FOS, 175mg/kg), mannanoligosaccharides (MOS, 50mg/kg).

Hypoallergenic Healthy Living: Freshly prepared hydrolysed salmon (32.5%), potato, sweet potato, hydrolysed dried salmon (15.5%), salmon oil (6%), hydrolysed salmon gravy (2.5%), coconut oil (2%), beet pulp, minerals, Wellness Blend™ 0.6% (seaweed 0.1%, turmeric 0.1%, orange 0.1%, linseed 0.1%, carrot 0.1%, chamomile 0.1%, fructooligosaccharides (FOS) 175mg/kg, mannanoligosaccharides (MOS) 50mg/kg), dried marigold (source of lutein).

Analytical constituents by formula

Digestive Care: Crude protein 25%, crude fat 15.5%, crude fibre 4%, crude ash 7%, moisture 8%, NFE 40.5%, omega-6 3.1%, omega-3 0.6%, calcium 1%, phosphorus 0.7%, collagen 1.9%, metabolisable energy 374kcal/100g.

Weight & Joint Care: Crude protein 29%, crude fat 9%, crude fibre 8.5%, crude ash 7%, moisture 8%, NFE 38.5%, omega-6 1.2%, omega-3 1.4%, calcium 1.2%, phosphorus 1%, collagen 1.3%, metabolisable energy 315kcal/100g.

Coat & Skin Care: Crude protein 25%, crude fat 15%, crude fibre 2.5%, crude ash 7.5%, moisture 8%, NFE 42%, omega-6 3.7%, omega-3 2%, calcium 1.3%, phosphorus 1.1%, collagen 2.9%, metabolisable energy 381kcal/100g.

Dental Care: Crude protein 21%, crude fat 14.5%, crude fibre 5%, crude ash 8.5%, moisture 8%, NFE 43%, omega-6 3.5%, omega-3 1%, calcium 1.1%, phosphorus 0.9%, collagen 3%, metabolisable energy 356kcal/100g.

Hypoallergenic Healthy Living: Crude protein 24%, crude fat 15.5%, crude fibre 2.5%, crude ash 8.5%, moisture 8%, NFE 41.5%, omega-6 2.1%, omega-3 2.3%, calcium 1.3%, phosphorus 1.2%, collagen 2.8%, metabolisable energy 379kcal/100g.

Feeding guidance

Introduce gradually over around 7-14 days when changing from another food. Feed according to your dog’s weight, body condition and activity level, adjusting as needed to maintain a healthy shape. Always provide fresh drinking water. For Weight & Joint Care, follow the maintenance or weight-loss guide on the pack as appropriate. For samples, use as a trial portion only and do not make sudden diet changes for sensitive dogs.