Our Purpose & Goals

Delivering Dog Happiness

At Pup Planet, our purpose is to deliver dog happiness. This however will go far beyond nutritious food & yummy chews & treats. We will improve the knowledge of how to enrich dogs' lives, prevent future health issues, and ensure dogs live the longest lives possible.

Our Goals

We're committed to opening Canine Enrichment Centres and creating an NHS for Dogs. Not only will we focus on preventative care, but if an issue was to arise, there would be no added financial burden to give dogs in our pack the best care.

We will always ensure dogs come first – not profit or sales targets.

Today we are just a retail store, but as we reinvest profits each week that passes, with our customer’s support, another step towards our goals.